The Psychology Behind Mobile Budget AdoptionIncentives and incentives such as discounts, cashback and commitment points can be powerful incentives for mobile purse fostering. However, the precise factors that drive mobile budget fostering are still a secret.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this research st… Read More

The Psychology Behind Mobile Pocketbook AdoptionMotivations and benefits such as discounts, cashback and commitment points can be effective motivators for mobile wallet fostering. However, the specific elements that drive mobile pocketbook adoption are still a mystery.Making use of the stimulus-organism-response (S-O-R) theory as a theoretical basi… Read More